Here are some examples of my work, including annual reports, media kits and published articles, and a number of press releases.
Annual Reports & Media Kits
Annual Report written for Sprouts Farmers Market, a public company listed on NASDAQ.
Press Kit designed and created for Ocean Park Community Center to be distributed to members of the media for promotional use.
Media kit created for Sprouts Farmers Market.
IO Press Release announcing a company split. Picked up by The Phoenix Business Journal, Arizona Republic, and industry trade journals.
BaseLayer Press Release announcing innovative product launch. Picked up by Wall Street Journal, KAET-TV, and IDG News.
Sprouts Farmers Market Press Release announcing corporate sponsorship. Picked up by Sony, KTAR, and TheStreet.com.
As spokeswoman for IO and Sprouts Farmers Market, I handled print, online and broadcast media interviews. I was also named one of Progressive Grocer’s Top Women in Grocery. Click here for the full story.
To view case studies of my work, please click on the logos below.
Social Media Strategy
I develop social media content that amplifies content strategies and influencer marketing. Experience includes Marketo for lead gen, Traackr for influencer relationships, LinkedIn for social selling, Radian6 for listening and engagement.
The following content was written by me for Sprouts Farmers Market. [Designs by a Web Developer.]
- Musicians Honor Daniel Pearl’s Life
- Emmy and Grammy Winner Charles Fox Shares His Greatest Work: His Family
- Former ‘Brady Bunch’ Child Star Volunteers at Encino Animal Rescue Organization
- Cindy Joseph, 60-Year-Old Supermodel, On Defying Age Barriers
- The Lake and Stars: Mother Models Lingerie With Her Teen Daughter
Tips & Guides
- TOP 24: Superfood Foods at Sprouts
- TOP 9: Powerful Probiotic Foods
- SWEETENERS: Comparing 11 Sugars and Alternatives
- MEET THE BRAND: Glutino
News & Investigative Journalism
- Potential Layoffs Threaten ‘Little School That Could’
- Change the Future of Special Education? There’s an App for That
- Community Gardeners Slapped with Steep Fee Hike
Internal & External Newsletters
I designed, wrote and published the monthly internal newsletter for more than 14,000 Sprouts Farmers Market employees. Each publication included team member spotlights, food tips, nutrition eduction and a letter from the editor.
Similarly, I wrote the monthly external newsletter and weekly e-mail blasts for more than 500,000 shoppers who subscribe to the Sprouts Farmers Market mailing list. Each publication included a letter from the editor, coupons, vendor profiles, reviews of new products, food tips and guides, DIY and how-to articles, recipes, and upcoming events.